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Monday, February 7, 2011

Worth watching: Melinda Gates on what Nonprofits can learn from Coca-Cola

Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants -- and can get -- a Coke. Why shouldn't this work for condoms, sanitation, vaccinations too?
-GlassFrog Blogger Vanessa 

1 comment:

  1. Real-Time Data, Entrepreneurial Talent, Marketing

    Sounds like a great framework for any organization working in a developing country. But I just think it's one of those things where is just "easier said than done."