Monday, February 7, 2011
Worth watching: Melinda Gates on what Nonprofits can learn from Coca-Cola
Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants -- and can get -- a Coke. Why shouldn't this work for condoms, sanitation, vaccinations too?
-GlassFrog Blogger Vanessa